Many federal and Florida laws are intended to protect consumers and companies against deceptive business practices. Business law claims often stem from unfair competition and other wrongful business actions. Unfair competition laws help prevent trademark infringement, trade defamation and false representations.
Trademark infringement is a common occurrence among businesses. Businesses acquire certain rights when they register a trademark. Violating these rights without the trademark owner's permission is illegal. A violation involving trademark infringement typically means that one party used a trademark that is the same or extremely similar to another company's registered trademark to sell products. As a result, many consumers may be tricked into buying a counterfeit product, causing the company with the authentic products to lose business and cause irreparable damage to the authentic company's reputation.
Major shoe companies Adidas and Reebok are filing suit in Florida against multiple parties for selling counterfeit products. These shoe companies allege that the defendants (identified as "The Individuals, Partnerships and Unincorporated Associations Identified on Schedule 'A'") confused customers by selling similar goods with the shoe companies' trademarks on them. As a result, the shoe companies claim that they lost profits and suffered other damages.
The shoe companies filed suit to put a stop to the defendants' trademark infringement. The companies are also seeking $2 million for each counterfeit trademark used, as well as damages and profits earned from the wrongful business practices.
Lawsuits of this magnitude can have a major effect on companies all over the country. They serve as a reminder to companies to adhere to lawful and ethical business practices. As a result, both the marketplace and the consumer will benefit significantly.
Source: FloridaRecord, "Adidas, Reebok claim counterfeiting of their products," Wadi Reformado, Nov. 10, 2016